To be a part of internet marketing, you need to have attractive and well-structured website for your business. So you have designed and hosted professional looking website for your business – now what? It will not drive potential customer base to if no body visit your website. Most of the small business owners think that having a website will drive potential traffic to your website, but they don’t focus on online promotion techniques like search engine optimization, paid marketing and social media optimization. Having strong online presence and brand reputation will drive potential customer base towards their business.
In such situation, use of digital marketing techniques strategically boosts your business online presence. SEO is considered as most cost effective and trusted optimization techniques to boost your website search engine rankings for important keywords that drive potential traffic to your website. As the competition keeps on increasing at online marketing, there is massive demand for digital marketing strategy and it has created huge employment prospects for skilled and trained professionals. Are you looking to start your career in digital marketing domain? Thus, it is recommended to take digital marketing training and SEO Training in Chennai at FITA Academy.
In this article, I am going to discuss some important steps to drive traffic using SEO and Social Media Marketing.
On-page Optimization Techniques
On-page optimization technique is the process of optimizing your website elements based on the Google guidelines. So that, you website can be easily crawled by search engine spider and get indexed in Google data base. On-page optimization techniques are all about optimizing your website and web content for targeted keywords. Some of the common on-page optimization technique includes
- Keyword research
- Title optimization
- Meta tag optimization
- Content optimization
- Keyword density
- Keyword Prominence
- Keyword stemming
- Redirect and canonicalization
- Inbound and outbound links
Off-page Optimization techniques
Off-page optimization technique is all about getting quality reference (inbound links) from third part website, related to your business. This technique is also called as link building technique. Here, you need to get links from quality source referring your keywords. For example: if you are running a SEO Online Training and your business about is digital marketing training. You need to get link reference for your keyword like Digital Marketing Online Course pointing your landing page. So that, your business keywords get more reference and top the search engine results page. In off-page optimization, getting links from quality source is important than the quality. Quality link building can be achieved by the following techniques like
- Social bookmarking
- Blog Commenting
- Forum Submission
- Search Engine Submission
- Classifieds and Directory Submission
- Article Submission
- Blogging
- Guest Posting
- Image, video and Document Sharing
- Social Media Links
- Guest Blogging
Social Signals
In ranking a website, major search engine like Google, Yahoo and Bing count social signal rate of a website. So, you need to have strong social media presence for your business. Here are some important ideas to achieve strong social signals
- Create profile for your business on leading social networking sites like Facebook, Twitter, Linked-in and Instagram linking your website address.
- Increase social media engagement and monitor regularly
- Start blogging for your business with sharable content
- Include social sharing button in your website
- Social media advertising
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